Our Brand communication is very important and we strive to get our promotions and marketing material to the consumer in the most effective and efficient manner. The Rhino stores have also taken on a fresh ‘lifestyle’ look and feel ensuring that customers are comfortable shopping in our stores. An in-store radio station manned by popular DJ Khathide Ngobe creates the right mood and atmosphere for this market and keeps shoppers piling trolleys high .Using dedicated lines to all stores means that messages and promotions can be uploaded to the In store radio stations almost instantaneously.